![]() How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information?Ī CRM system can give you a clear overview of your customers. But getting up-to-date, reliable information on your progress can be tricky. You have targets for sales, business objectives, and profitability. If your business is going to last, you know that you need a strategy for the future. Gartner predicts that by 2021, CRM will be the single largest revenue area of spending on enterprise software. Add Comment.Here’s why CRM matters to your business And I think if we were actually building the infrastructure in a more traditional manner-not leveraging the software, innovation and automation of cloud computing-we would be struggling a lot more to keep up with just the sheer demand for play."Īre you interested in or impressed by Zynga's behind-the-scenes efforts? What do you think of the figures detailed below? Sound off in the comments. We're going to be there to make sure that you always have access to play. "Because the zCloud is there, because the zCloud has the scale and capacity to reach to everyone one the planet, I think it counts that my gameplay is kind of endless. What does this mean, ultimately, for the players? And we imagine that every Zynga game moving forward will launch in zCloud, which Leinwand insists in a blog post offers three times the efficiency of public cloud services. Since the shift in mid-2011 every Zynga game since CityVille Hometown has released in the developer's zCloud. That gives our developers the ability to understand the limits of the system and build within them." "How much memory do we use, how much CPU do they use, how much network bandwidth do they use. "We used to have to worry about, 'OK, if I build this social mechanic, will it work properly in the public cloud or won't it?' One of the things that we've spent a lot of time doing is really understanding at a very granular level, what stresses are games putting on the infrastructure," Leinwand says. We just really wanted to own the base of that infrastructure."īut what does zCloud mean for the players? For one, it gives Zynga's game makers less to worry about, and thus more opportunities to (hopefully) try new things. And the players, obviously, didn't notice the difference. We actually have 80 percent of players inside of zCloud and 20 percent outside on Amazon. "And by the end of last year, we flipped that on its head. "In January of 2011, we had 20 percent of players that were actually playing games on zCloud that we owned-80 percent were playing up in Amazon," Leinwand admits. But it's on the verge of becoming its own entity. It's a combination of Zynga's own servers with (and modeled to mirror) Amazon's public cloud service. But Zynga wanted to own the infrastructure to support its games, so it moved to what is now the zCloud. You could almost say that FarmVille might not have grown as fast if not for cloud computing. Zynga has used public cloud servers provided by Amazon to support its games in the past, a move prompted by the rapid growth of FarmVille in 2009. ![]() As a matter of fact, CastleVille was launched entirely in zCloud, which now serves 80 percent of Zynga's players. The less chance that you have of noticing the work behind the scenes, the better for you while knee deep in quests in CastleVille. That's essentially the approach Zynga takes with supporting its many Facebook and mobile games. Zynga CTO of Infrastructure Allan Leinwand
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